It’s fair to say that while the average age of newly weds has been slowly rising over the years; the largest numbers of first time marriages come from the youngest generation of adults. That’s how it has always been, and it is, probably, how it always will be too. However, each generation likes to demonstrate that it is different from the last and this is what Millennials expect from an engagement ring.
Millennial Dreams For Engagement Rings?
Millennials tend to be very realistic about their expectations from any process and that includes buying an engagement ring.
They Want An Experience
They may not always have as much money as the previous generations, but Millennials aren’t as materialistic either. When they shop for anything, they want it to be part of an experience. What bigger experience could there be in life than getting married and buying an engagement ring? Buying a custom ring, of course.
That means that instead of visiting a boring old-fashioned jewellery store and picking something off a shelf, a process which screams “materialism”, Millennials want to be involved in the design of their ring.
In fact, because this generation is ever more committed to equality, most Millennial couples want both partners to be involved in the design of a ring and it’s not unknown for the groom to elect to wear an engagement ring as well as the bride! That means it can be twice as important to get the design right as it has been in times gone by.
They Don’t Want To Reinvent The Wheel
Having said that, Millennials – just like the rest of us – don’t have unlimited time on their hands. Many of them are studying and working more than one job, so they don’t want to start the design process from scratch. They want to find an idea they already like and then have that modified to better suit their personality. That’s something we love at Burgundy Bespoke Jewellers because it means we can bring a whole world of influences to bear on the creation of the perfect engagement ring.
It also means that the creative process is carried out on a timely schedule. It can be much harder to work with couples who don’t know where to begin with their ideas. Millennials’ ability to direct the design of their perfect engagement ring is a real asset.
They Demand Superlative Customer Service
Your Millennial is no fool, either. They know that the devil is in the details and when they buy a ring, as a symbol of a lifetime commitment, they want to know that they are in safe hands. They’ve got a lot of questions that they want answered and they also want to be certain that once the ring is delivered that they can seek support whenever they want to for it.
That’s perfect for us at Burgundy Bespoke Jewellers. I live and die by our customer support. You’re not a number to me. You’re unique just like your ring and I want you to know that matters. So, if you’re a Millennial and you’re planning your engagement – talk to me today, I know what you want from a ring and I’ll make sure you get it.