Couriermail: Brisbane jeweller sees a growing market in personalised proposals

September 20, 2019

Written by Thomas Morgan, originally published:

TRADITIONAL “one-size-fits-all” jewellers might dominate the market, but the Ringman Wingman sees a growing market in a more personalised proposal.

When Michael Dransfield, a UK jeweller for almost 40 years, spent 18 months working for a Brisbane jeweller, he discovered a significant gap in the market for custom-built wedding and engagement rings.

“I only sold one piece out of the cabinet, the rest were sales where the customer wanted changes … a different metal, another jewel or a size change,” he said. “That’s what gave me the idea for this business.”

That paved the way for his start-up Burgundy Bespoke Jewellers, which carries no stock and doesn’t even have a shopfront.

Instead, Mr Dransfield meets with the customer in person and designs a unique wedding ring made entirely of Australian diamonds and metals.

“We’re not the traditional retailer, it’s very much more about the client and them buying a piece of jewellery they want,” he said.

His Ringman Wingman nickname comes from the coaching he likes to give clients about where and how to propose.

Contact Us

This field is for validation purposes and should be left unchanged.


Submit a Comment

Your email address will not be published. Required fields are marked *

Shopping cart0
There are no products in the cart!
Continue shopping