Written by Thomas Morgan, originally published: https://www.couriermail.com.au/business/brisbane-jeweller-sees-a-growing-market-in-personalised-proposals/news-story/586c97d31899e73b0c972ba46f23d72a

TRADITIONAL “one-size-fits-all” jewellers might dominate the market, but the Ringman Wingman sees a growing market in a more personalised proposal.

When Michael Dransfield, a UK jeweller for almost 40 years, spent 18 months working for a Brisbane jeweller, he discovered a significant gap in the market for custom-built wedding and engagement rings.

“I only sold one piece out of the cabinet, the rest were sales where the customer wanted changes … a different metal, another jewel or a size change,” he said. “That’s what gave me the idea for this business.”

That paved the way for his start-up Burgundy Bespoke Jewellers, which carries no stock and doesn’t even have a shopfront.

Instead, Mr Dransfield meets with the customer in person and designs a unique wedding ring made entirely of Australian diamonds and metals.

“We’re not the traditional retailer, it’s very much more about the client and them buying a piece of jewellery they want,” he said.

His Ringman Wingman nickname comes from the coaching he likes to give clients about where and how to propose.